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Sightlines Exhibition at Te Papa

The brief: create an overall visual identity for the exhibition from entrance signage to brochure.

The solution: The word 'Sightlines' provides the key for creating a logo/visual identity which plays on light and shadow, inner and outer spaces. The eight themes of the exhibition are differentiated by colour, borrowing from the painting symbolic of the theme - a red for the portrait of Katherine Mansfield. All the information panels and labels were kept monochromatic in order not to detract from the artworks themselves.

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